The Pet Industry Association demands exacting standards from our members to ensure the welfare of animals and promote responsible pet ownership.


Supporting the industry through advocacy

Building better business

AusPet 2018 - Friday October 19 - Trade PLUS Saturday October 20 & Sunday October 21 - Public

AusBoard 2018 - August 20-22 - Mercure Hunter Valley Gardens Resort

AusGroom 2018 - Saturday June 16 & Sunday June 17 (Competitions) PLUS Monday June 18 & Tuesday June 18 (Seminars & Workshops)

What we believe

The Pet Industry Association is the only industry association in Australia created to represent all businesses in the pet industry. Formed in 1979 as the PIJAC, we have evolved into a peak organisation which aims to create an environment of best practice principles and ongoing learning for improved technology and systems in the pet industry. The Pet Industry Association is run by members for its members and offers a voice for all who join by liaising with governments, animal welfare agencies, as well as pet and animal groups nationally and internationally. We are represented on government steering committees, consultation and advisory groups on pet ownership and industry issues around Australia.

To promote, support and represent a sustainable pet industry because we recognise that pets and their welfare are essential for a healthy society.

This ensures our members thrive and our Association continues to represent the majority of the industry.

The PIAA National Code of Practice and Code of Ethics are quality standards for the operation of businesses in the pet industry supply chain. The Code sets standards that exceed current regulatory requirements. Compliance with the code is a mandatory requirement for membership of the PIAA. An Ethics and Complaints Committee adjudicates any complaints against activity deemed in contravention of the code.
PIAA is a member of the Australian Companion Animal Council and is represented on and works with Aquatic committees nationally, including OFMJG and the NSW Ornamental Fish Reference Group, Animal Welfare Advisory Committees in QLD, NSW, NT and the ACT, the Domestic Animal Management Implementation Committee in Victoria and the Dog & Cat Management Board in South Australia. We’ve also worked closely with the governments in QLD, NSW and SA on pet shop codes of practice. PIAA also holds a seat on the NSW Government’s Companion Animals Taskforce.

Latest news

Domestic Animals Amendment (Puppy Farms & Pet Shops) Act 2017 VIC now in operation

The Domestic Animals Amendment (Puppy Farms and Pet Shops) Act 2017 (PFPS Act) and supporting Domestic Animals Amendment (Puppy Farms and Pet Shops) Regulations 2018 are now in operation.
Key changes include:

  • new definitions for breeders
  • transitional provisions for dog breeding establishments to reduce relevant fertile female dogs to 10
  • transitional provisions for commercial dog breeder approval requirements, which caps breeding limits at 50 relevant fertile female dogs
  • restrictions on co-registration for breeding businesses
  • a foster carer registration scheme
  • animal sale permit scheme
  • declared bird organisation scheme
  • expanded enforcement powers for council authorised officers
  • revised date for council Domestic Animal Management Plans.

Please note, minor updates will be made to the Code of Practice for the Operation of Breeding and Rearing Businesses 2014 (revised 2015) to reflect the PFPS Act. Updates will not include any new requirements outside of the current laws and regulations.

As of 1 July 2018, pet shops will only be able to accept and sell cats (8 weeks or older) and dogs (six months or older) obtained through an approved source.
Approved sources are:

  • pounds registered as domestic animal businesses with their local council
  • shelters registered as domestic animal businesses with their local council
  • individual foster carers registered with their local council under the foster carer scheme.

Fact Sheet - Animal Sale Permit

Fact Sheet - Commercial Dog Breeders

Fact Sheet - General

Fact Sheet - Pet Shops


Mars Petcare signs agreement with REDcycle

Mars Petcare Australia has signed a partnership agreement with REDcycle which provides a route for its dry pet food bags and flexible pouches to be recycled into a range of outdoor products.

As the first Australian pet food company to join the program, the agreement represents an opportunity for millions of tonnes of plastic to be recycled helping to stop the progression to landfill and contamination of our environment.

Mars Petcare Australia’s General Manager Barry O’Sullivan said: “We’re proud to join the REDcycle Program and share the responsibility for the packaging’s best end-of-life outcome by collaborating with our retailers and our customers.”

“Our (Mars) Sustainable in a Generation Plan is designed to help us grow in ways that are good for people, good for the planet and good for business. Today we’re thrilled that through the initiative of our Associates, we have a solution to help combat environmental harm and supports our ambition to be a leader in sustainability”

REDcycle’s program is a supermarket-based recycling program that invites consumers to gather together their empty soft plastic packaging and unwanted shopping bags and return them to their nearest Coles or Woolworths supermarket for recycling.

In partnership with Coles and Woolworths, REDcycle currently provides Australian consumers with over 900 retail drop-off points. By partnering with REDcycle, Mars Petcare Australia joins FMCG brands such as Helga’s, Kellogg’s, Arnott’s and Birds Eye.

Once collected, REDcycle in conjunction with Australian manufacturer Replas, recycles the plastic into a range of sturdy products suitable for use in schools, parks and public spaces. The range includes outdoor furniture, decking, dog agility and human fitness circuits, signage, bollards and traffic control products.

Currently, just over three million pieces of soft plastic (bags and packaging) returned by Australian consumers are recovered and recycled every week by RED Group.

The model is aligned with the objectives of the Australian Packaging Covenant and provides a way for each participant in the product packaging lifecycle, from brand owners to retailers and consumers, to play a role in a more sustainable and worthwhile end of life outcome.

Elizabeth Kasell, director of RED Group the Melbourne-based company behind the REDcycle program said “We are delighted to welcome Mars Pectare to the program. Our process represents a great use for consumer soft plastic waste. Not only is it diverted from landfill, it is turned into something valuable”.

“Since the program commenced in 2010, thanks to the efforts of Australian consumers and REDcycle, over 380 million pieces or 1930 tonnes of soft post-consumer packaging waste have been diverted from landfill, that’s enough to circle Australia 3.5 times,” Ms Kasell added..

Mars Petcare is the first Australian pet food manufacturer or distributor to join the program

  • Millions of tonnes of post-consumer plastic are now able to be recycled
  • Currently, three million pieces of soft plastic (bags and packaging) returned by Australian consumers are recovered and recycled every week by RED Group
  • Since the program commenced in 2010, over 380 million pieces or 1930 tonnes of soft post-consumer packaging waste have been diverted from landfill - enough to circle Australia 3.5 times
  • Mars Petcare is the largest donator of pet food in Australia, making its 4th donation to PetRescue in October 2017, bringing the total donated in the last 24 months to $4 million of premium pet food

Become a member!

As a member of the nationally recognised industry body for the Australian pet industry, you can make a difference for your business, for your customers and for your industry.

AusPet 2018 Exhibitor & Sponsorship Prospectus - Floor plan & Application

Events Sponsorship 2018

General Sponsorship Opportunities 2018

Events Calendar 2018

Find a PIAA member near you

Is your local pet shop, grooming salon, boarding establishment, wholesaler, dog walker, pet minder or service provider a member of the Pet Industry Association of Australia? All of our members must comply with a code of practice to ensure high standards and ethical practices.

Advertise here!

Pet Industry Association members can advertise pet industry job vacancies and place classified adverts on this website, as well as getting discounted rates in the Pet Trade Talk newsletter, and a free listing in the Pet Industry Association directory of members. » More reasons to become a member

Special deals for members

Members get great discounts on a variety of products and services as part of the PIAA Member Benefits program.


Forgot Password?

Join Us