About the Pet Industry Association of Australia (PIAA)

Promoting responsible pet ownership


Established in 1979, the Pet Industry Association remains the ONLY trade-only Association within Australia, dedicated to the protection of the pet industry, and promoting responsible pet ownership.

The pet industry is very heavily regulated by Government Agencies at federal, state and local levels. There are also many animal welfare and animal rights groups within the community that want to influence or prevent us doing legitimate business. It is becoming more important that the operators within the Australian Pet Industry take greater control of their own destiny. As such, the Pet Industry Association regularly makes formal submissions on pet industry issues at the request of Government agencies and industry regulators.

Membership structure

There are numerous categories within PIAA membership, including RETAIL, BREEDING,  GROOMING, BOARDING/DOGGY DAY CARE/ DOG TRAINING/PET SITTING, PET SERVICES, SUPPLIERS & MANUFACTURERS, ASOCIATES and STUDENTS. There are various levels of membership and fees based on a sliding scale that ensures that full membership of the Pet Industry Association remains affordable for even the smallest of business operators. Find out more about becoming a member

Each category has honorary directors voted in by the members for a three-year tenure. The Pet Industry Association also has a team of state/territory coordinators who also assist Pet Industry Association on a voluntary basis. All members have direct access to all office-bearers as well as staff of the Pet Industry Association.

A voice for the pet industry

The main benefit of Pet Industry Association membership is the ability of an individual business operator to network with their peers and also be able to make a comment through a “Peak Industry Body” to almost any regulator of the industry – and be heard!

Code of Practice

Pet Industry Association members have a National Code of Practice that was produced by members for the sole purpose of “self regulation” at the highest workable level. This Code has been very well accepted by Government and its standards exceed our regulators’ requirements. PIAA also has sector specific Standards & Guidelines.

Accreditation Scheme

The endorsement of educating pet industry operators and their staff via industry specific training and the acknowledgement/accreditation of members that exceed the National Code of Practice has been the major focus of the association for some time. The Pet Industry Association Accreditation scheme is in place for members to gain national recognition of their high standards.


To support our members while being the recognised and respected voice of the pet industry.

PIAA Board of Directors

National Director & President - Barry Codling - Western Pet Supplies

A pet industry career spanning over the last 30 years, Barry has been fortunate enough to being sitting at many board room tables discussing merger and acquisition on no less the 6 pet care companies within the Australian market place. As a senior manager at Nestle Purina for 24 years, he has held roles in both sales and supply chain that has allowed him to help shape both the grocery and non-grocery Pet industry. During his career he has gained expertise in many extended functional areas including demand and supply planning, manufacturing, IS/IT systems, warehouse and distribution, people management and category and customer engagement. During the last 6 years he has been studying Lean initiatives and is considered as a qualified Green belt six sigma user. This training also positioned him as an authority in continuous excellence which he also held the functional lead role of Operational master planning market process which built the 5-year business plan.

Since leaving corporate life Barry has joined Western Pet Supplies as General Manager and also holds several board positions and has two successful business’s in the pet arena. His lean thinking initiatives positions him well to join the board of the PIAA and continue to help shape the future of the Pet industry in Australia.

Aquatics - Anthony Ramsey - Crystal Palace Aquariums

Anthony has owned retail aquarium stores in Sydney for over 20 years, currently operating Crystal Palace Aquarium. He has previously served as a PIAA director and Vice President in 2005-2006 and also served as AIAA President from 2017-2018.  Anthony has a major interest in providing strong advocacy and representation for the aquatic sector to government seeking the least trade restrictive outcome to regulations possible. Away from work Anthony is an avid bee keeper, gardener as well as collecting fossils & minerals.

National - Matthew Pilkington - Mars Petcare

Matthew has a strong FMCG pedigree with over 21 years of experience across blue chip companies including Kraft, Gillette, and P&G. During this time he has worked in both Marketing and Sales roles in many countries in the Asia Pacific region, across multiple channels and categories. For the last 13 years Matthew been with P&G where he is currently Commercial Head, P&G Healthcare Asia, India, Middle East & Africa where he sits on the Executive Team responsible for top and bottom line results of the healthcare category.

Matthew held the role of Head of Channel - Pharmacy, Independent Grocery & Distributors which shares many attributes with the specialist pet trade in ANZ, including the growth opportunity presented by E-Commerce.  Matthew graduated from Flinders University with a Bachelor of International Business. Matthew has a pet-centric family with his two daughters adoring their two cats, dog Milo and Fairy..

At Mars the company believes in making a better world for pets as pets make a better world for us.

National - Nathan Smith - PETstock

Nathan has worked for PETstock for over 10 years and has 20+ years of experience in the retail industry having worked for both Woolworths and The Warehouse Group previously.  He has been the State Manager for PETstock NSW and ACT for 9 years with the primary responsibility of managing the growth of our 40 store network and 400+ employees, whilst upholding our vision of Pets, People, Family. He specialises in retail operations processes and execution with a particular focus on people development, customer service and merchandising innovation.

Outside of PETstock Nathan and his wife wife are small business owners running a specialised Psychology clinic in the Southern Sydney area. They also have 3 daughters aged 13, 9 and 6.

Nathan is extremely passionate about advancing the Pet Industry and promoting responsible pet ownership to all corners of Australia. He very much looks forward to working with our industry leaders and partners to advance our cause and see true unity across the industry.

Retail - John Grima - Kellyville Pets

John Grima is the owner of Kellyville Pets located North West Sydney, which is one of Australia’s largest independent pet stores. The business commenced in 1983 as a small weekend pet shop selling birds and aquarium fish on his parent’s farm. His fascination and the welfare of all animals included companion pet’s right from the early days of the business. Growing up on a farm and breeding various pets, he saw directly the importance pets play in people’s lives. He strongly believes (and is backed up with scientific evidence) that people who love and care for pets become socially better human beings and also much healthier ones.

Kellyville Pets has been a member of PIAA (PIJAC in the old days) since about 1990. John believes that the industry needs a voice to protect the right to be able to continue to keeps pets, but just as importantly, to continually improve animal welfare standards. With over 30 years in the retail trade, John has seen many positive changes in the industry. He believes there has been improvement both in animal welfare and business standards, however John also believes there is still room for positive changes in both these aspects.

John decided to join the PIAA board in 2015 because he felt he could contribute to the industry with respect to helping other retailers innovate and to evolve industry standards to provide better outcomes for animal welfare at the same time. He wants to build more currency into being a member of PIAA by having a much higher standard than the minimum required standards within each state especially around the trading, sourcing and breeding of animals.

Boarding & Pet Services - Jules Dos Santos - Divine Creatures

Jules’ passion began when she was a toddler! Desperate to work with animals, she volunteered at her local veterinary hospital  when she was just 14 years old. In 1998 she moved to Australia from the UK and continued dedicating her life to animals, qualifying as a veterinary nurse shortly after.  Starting her career as a GP nurse and later became the head specialist surgical nurse at a surgical specialist center. Jules found her love in emergency and critical care nursing in 2003 where she later became the manager of the emergency department of the renowned Veterinary Specialist Centre.

Jules is also a qualified cat psychologist obtaining her diploma in advance feline behaviour. Jules also has a deep passion for animal welfare & animal rights and has recently become an advocate for Oscar’s Law, promoting the need to rescue animals. Over the years she has rescued many abandoned cats & dogs and cared for them in her own home. Her latest fur family of five have all been well rehabilitated and are now living the life of luxury along with her human baby! She spent several years working as a volunteer with her Border Collie as a pet therapy dog and also has a particular interest in tigers, donating generously to WWF sponsoring tigers as well as many animal charity groups After many years working in emergency, Jules nursed many cats who became sick after boarding in sub-standard facilities. It was evident that the standards were appalling and so the concept of a luxury cat hotel started and Divine Creatures was created in 2010 with one aim in focus: to provide the very best care and accommodation away from home for our feline friends!

Grooming - Candice Seckold - Bloomingtails Pty Ltd

Bloomingtails was established in 2015 by Owner/Director, Candice, through her love of animals and her dream to transform her passions into a successful ethical business.

With more than 10 years of combined veterinary nursing and dog grooming experience, including Certificates III and IV in ‘Veterinary Nursing’, a ‘Diploma in Emergency and Critical Care,’ and working as an emergency and critical care nurse at North Shore Veterinary Specialist Hospital, Candice prides herself on providing a professional, happy and calm environment for all dogs and their families.

Breeding - Matt Hams - Banksia Park Puppies

Matt Hams is the owner and manager of Banksia Park Puppies. Matt has been in the industry since he was born and grew up surrounded by dogs at his family’s kennels and in their many pet shops. He manages his kennels on a 200-acre property in Gippsland Victoria. Matt’s Grandmother, his parents and his wife and their two children all live on the property and are actively involved in the family run business. Matt is currently studying a certificate course in dog psychology and is also in his final year of a Bachelor of Business Degree. Matt worked extensively with the former Liberal Government department the DEPI on the drafting and creation of the toughest Code of Practice for the Operation of Breeding and Rearing Establishments in the world which was enacted in Victoria in 2014. Matt continues to lobby the current Labor Government in Victoria for sensible policy reforms that will place animal welfare at the heart of any legislative changes.

Suppliers & Manufacturers - Lisa Wallace - Elanco Animal Health

Lisa has been dedicated her whole life to the Animal Industry in both her professional career and her personal life.
Currently employed in the Animal Health Pharmaceuticals sector, (Elanco Animal Health and formerly Bayer Animal Health) as a Key Account Manager-Companion Animals,  to businesses in the Retail, E commerce, Veterinarians, Corporate groups and welfare groups along with overseeing the Logistics and Distribution companies accounts for Supply and Manufacture. Prior to Bayer, Lisa was with Cenversa (Dr Neils), Rudducks Pet Supplies and Sydney Equestrian Supplies. Lisa along with her husband also owned the successful retail and mail order business Petcetera Etc for over 15 years.

Lisa is a strict ethical Breeder, of world-renowned Rottweilers, under the ANKC Prefix Nowstarin Rottweilers Australia, which was established in 1980. A dog trainer, exhibitor and mentor to many and regularly attends competitions both in Australia and globally in a vast array of canine pursuits and lectures of animal health issues regularly.

Lisa also advocates and works very closely with the Animal Welfare League NSW and a variety of welfare, rescue and breeder organizations, being instrumental in bringing innovative ideas to fruition and implementation. Having held National Presidency, secretarial and Committee positions for over 40 years Lisa is well versed to work on the board for the members.

PIAA Staff

Membership Manager - John Parkinson

Events Manager - Linda Chamarette

Membership & Administration Officer - Kathy Horner


PIAA Awards

Each year the membership is asked to consider members in their sector who may be worthy of nomination for an award of excellence. Members can self-nominate if they wish.


Categories are:

  • PIAA Pioneer Award – The Pioneer Award is Awarded for 20 plus years’ association (with a high level of achievement) within the Australian Pet Industry, whilst retaining an active role.
  • Kevin Parkes Petplan Perpetual Achievement Award – The Kevin Pakes Perpetual Achievement is awarded in recognition of service to and achievement in the Australian Pet Industry over the past 12 months.
  • PIAA Retailer of Excellence Award – Awarded in recognition of outstanding retail performance within the industry.
  • PIAA Boarder/Doggy Day Carer/Pet Sitter of Excellence Award – Awarded in recognition of outstanding boarding/doggy day care or Pet sitting performance within the industry.
  • PIAA Dog Trainer of Excellence Award – Awarded in recognition of outstanding Dog Training performance within the industry.
  • PIAA Breeder of Excellence Award – Awarded in recognition of outstanding breeding performance within the industry.
  • PIAA Groomer of Excellence Award – Awarded in recognition of outstanding grooming performance within the industry.
  • PIAA Pet Services of Excellence Award – Awarded in recognition of outstanding pet service performance within the industry.
  • PIAA Manufacturer/Supplier of Excellence Award – Awarded in recognition of outstanding manufacturing or supplying performance within the industry.

Stage 1. These awards follow a nomination process (self or other). Nominations to be accompanied by an overview of achievements.

Stage 2. Nominee to accept nomination and provide answers to sector-relevant questionnaire. Points assigned to answers. Nominees are short listed for stage 3.

Stage 3. Nominees to write a short paper on their achievements and outline why they deserve to be considered for the award. Points awarded. Winner decided by highest point achievement.

Stage 4. Awards presented at 2018 PIAA AusPet  Awards ceremony.

Get the PIAA Awards Nomination form here

Other PIAA events

Additionally, the Pet Industry Association runs state and category specific events such as AusGroom and AusBoard. These events are focused at building your business. They are the best opportunity to network with fellow pet industry operators.

Events Calendar

Find a member

All Pet Industry Association members support and comply with the National Code of Practice.


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As a member of the Pet Industry Association you can help shape the future of our industry.

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