About the Pet Industry Association of Australia (PIAA)Promoting responsible pet ownership
Established in 1979, the Pet Industry Association remains the ONLY trade-only Association within Australia, dedicated to the protection of the pet industry, and promoting responsible pet ownership.
The pet industry is very heavily regulated by Government Agencies at federal, state and local levels. There are also many animal welfare and animal rights groups within the community that want to influence or prevent us doing legitimate business. It is becoming more important that the operators within the Australian Pet Industry take greater control of their own destiny. As such, the Pet Industry Association regularly makes formal submissions on pet industry issues at the request of Government agencies and industry regulators.
There are numerous categories within PIAA membership, including RETAIL, BREEDING, GROOMING, BOARDING/DOGGY DAY CARE/ DOG TRAINING/PET SITTING, PET SERVICES, SUPPLIERS & MANUFACTURERS, ASOCIATES and STUDENTS. There are various levels of membership and fees based on a sliding scale that ensures that full membership of the Pet Industry Association remains affordable for even the smallest of business operators. Find out more about becoming a member
Each category has honorary directors voted in by the members for a three-year tenure. The Pet Industry Association also has a team of state/territory coordinators who also assist Pet Industry Association on a voluntary basis. All members have direct access to all office-bearers as well as staff of the Pet Industry Association.
A voice for the pet industry
The main benefit of Pet Industry Association membership is the ability of an individual business operator to network with their peers and also be able to make a comment through a “Peak Industry Body” to almost any regulator of the industry – and be heard!
Code of Practice
Pet Industry Association members have a National Code of Practice that was produced by members for the sole purpose of “self regulation” at the highest workable level. This Code has been very well accepted by Government and its standards exceed our regulators’ requirements. PIAA also has sector specific Standards & Guidelines.
The endorsement of educating pet industry operators and their staff via industry specific training and the acknowledgement/accreditation of members that exceed the National Code of Practice has been the major focus of the association for some time. The Pet Industry Association Accreditation scheme is in place for members to gain national recognition of their high standards.
To support our members while being the recognised and respected voice of the pet industry.
PIAA Board of Directors
Suppliers & Manufacturers - Dr Josiah Pit - Aquarium Industries
Josiah Pit has been with Aquarium Industries for 9 years and has oversight of the company’s fish care, despatch and purchasing divisions. He holds a PhD in marine biology and is highly regarded in the industry, often speaking at seminars both national and international. Josiah consults with numerous Government departments and advisory boards with regards ornamental fish health, biosecurity and general industry issues. Prior to AI Josiah was Hatchery manager at Arafura Pearls and Lectured at both NMIT and James Cook Uni. Josiah is passionate about aquatic life and has spent time at Jean-Michael Cousteau’s Fiji Resort as a Marine Biologist. Josiah also enjoys logistics and the challenges faced by transporting live fish nationwide.
National - Matthew Pilkington - Mars Petcare
Matthew has a strong FMCG pedigree with over 21 years of experience across blue chip companies including Kraft, Gillette, and P&G. During this time he has worked in both Marketing and Sales roles in many countries in the Asia Pacific region, across multiple channels and categories. For the last 13 years Matthew been with P&G where he is currently Commercial Head, P&G Healthcare Asia, India, Middle East & Africa where he sits on the Executive Team responsible for top and bottom line results of the healthcare category.
Matthew held the role of Head of Channel - Pharmacy, Independent Grocery & Distributors which shares many attributes with the specialist pet trade in ANZ, including the growth opportunity presented by E-Commerce. Matthew graduated from Flinders University with a Bachelor of International Business. Matthew has a pet-centric family with his two daughters adoring their two cats, dog Milo and Fairy..
At Mars the company believes in making a better world for pets as pets make a better world for us.
National - David Young - PETstock
The PETstock story began when David’s family acquired Ballarat Produce & Merchandise in 1991. In September 2002, they formed a franchise alliance with eight other similar regional businesses and as a result the PETstock franchise was born.
PETstock are now the largest, 100% Australian owned and operated pet specialty retailer in the country, with 140+ stores and 1,800 team members across Australia and New Zealand. PETstock’s first Animal Hospital rolled out in 2012, and there are now a total of 15 Animal Hospitals as well as 3 Wellness Centre’s.
Established in 2007, the company’s charity PETstock Assist continues to build its profile within the business and externally with customers and key stakeholders, and to date has raised nearly $2.5m.
While forging a successful career in the pet industry, David has four young children with his wife Shona. He is passionate about his family, and works hard to ensure the family values are integrated into the operations of the business. It is these values, that David strongly believes have helped drive the PETstock brand to where it is today.
Together, the entire PETstock family focus on the company vision ‘Helping pets inspire every person, every family, every day’ with an emphasis on being ‘People who make a positive difference in the lives of pets & families.’
Retail - John Grima - Kellyville Pets
John Grima is the owner of Kellyville Pets located North West Sydney, which is one of Australia’s largest independent pet stores. The business commenced in 1983 as a small weekend pet shop selling birds and aquarium fish on his parent’s farm. His fascination and the welfare of all animals included companion pet’s right from the early days of the business. Growing up on a farm and breeding various pets, he saw directly the importance pets play in people’s lives. He strongly believes (and is backed up with scientific evidence) that people who love and care for pets become socially better human beings and also much healthier ones.
Kellyville Pets has been a member of PIAA (PIJAC in the old days) since about 1990. John believes that the industry needs a voice to protect the right to be able to continue to keeps pets, but just as importantly, to continually improve animal welfare standards. With over 30 years in the retail trade, John has seen many positive changes in the industry. He believes there has been improvement both in animal welfare and business standards, however John also believes there is still room for positive changes in both these aspects.
John decided to join the PIAA board in 2015 because he felt he could contribute to the industry with respect to helping other retailers innovate and to evolve industry standards to provide better outcomes for animal welfare at the same time. He wants to build more currency into being a member of PIAA by having a much higher standard than the minimum required standards within each state especially around the trading, sourcing and breeding of animals.
Aquatics & Pet Services - Daniel Kimberley - Monsoon Aquatics
Daniel has been involved with the Aquarium industry for over 20 years. He started off in retail, from there worked in the Public Aquarium sector before moving to the university sector working in Aquaculture training. From there he started Monsoon Aquatics which has been running for 9 years now and is one of Australia’s leading suppliers of wild caught and aqua cultured marine fish, corals and clams for the domestic and international aquarium markets. He holds a bachelor of environmental science and is a recent graduate of the National Seafood Industry Leadership Program.
Daniel is the current Chairman of the Northern Territory Seafood Council, He has been on the board for three years and Chair for the past year with the view to continue this role in 2018.
He is currently leading the NTSC through a new strategic plan and a restructure of the board and our fishery based committees, our goal is to build trust amongst our members and stakeholders to become a respected and influential peak body with a particular focus on improving and upholding our social licence
Boarding, Training, Daycare & Pet Sitters - Glenn Cooke - Pet Resorts of Australia
Glenn Cooke has over 25 years of professional and practical experience in both Training canines for various applications and Boarding for pet dogs and cats.
He was formally the training director for Australian Dog Training in Melbourne which during its time was the largest professional dog training centre in Australia.
He ran his own company for several years in Melbourne called Master Dog Training which specialised in boarding, training and behavioural management for problem dogs. He was also the training Director for the Rottweiler Club of Victoria for a period of 5 years.
Currently Glenn is General Manager for Pet Resorts Australia and senior training coordinator for the NDTF in NSW.
Breeding working line German Shepherds and Rottweilers and learning more in behaviour sciences and the pet industry is Glenn’s passion. He and his wife have 4 dogs, 1 cat and live onsite at a boarding facility in Dural which they love.
Grooming - Marianne Suckling - Mojos Grooming Shed
Marianne Suckling commenced her professional grooming career in 2004. After spending some years working in salons in SA she made the decision to open her own salon, Mojo’s Grooming Shed in 2011.
Education has always been important to Marianne who holds a Certificate II in Laboratory Techniques, Certificate III in Companion Animal Services, Certificate III in Pet Grooming and Certificate IV TAE. She also holds a Certificate for Child Safe Environments and Reporting Child Abuse and Neglect.
In addition to caring for her growing family and running her own grooming business, which specialises in longer custom clipping and hand scissoring, difficult and elderly dogs and breed specific clips, Marianne also lectures at TAFE SA in for the Certificate III in Companion Animal Services course.
Marianne loves competing in grooming competitions and has a menagerie of creatures at home, including her Shih Tzu Mojo, 2 cats, 4 chickens and 3 guinea pigs!
Breeding - Matt Hams - Banksia Park Puppies
Matt Hams is the owner and manager of Banksia Park Puppies. Matt has been in the industry since he was born and grew up surrounded by dogs at his family’s kennels and in their many pet shops. He manages his kennels on a 200-acre property in Gippsland Victoria. Matt’s Grandmother, his parents and his wife and their two children all live on the property and are actively involved in the family run business. Matt is currently studying a certificate course in dog psychology and is also in his final year of a Bachelor of Business Degree. Matt worked extensively with the former Liberal Government department the DEPI on the drafting and creation of the toughest Code of Practice for the Operation of Breeding and Rearing Establishments in the world which was enacted in Victoria in 2014. Matt continues to lobby the current Labor Government in Victoria for sensible policy reforms that will place animal welfare at the heart of any legislative changes.
Events Manager - Linda Chamarette
Membership & Administration Officer - Kathy Horner
The Pet Industry Association stages a world class “trade only” AusPet which showcases new products and services to the industry. All Pet Industry Association members, staff and family gain free admission. AusPet is the premier event for the Australian pet industry.AusPet
Each year the membership is asked to consider members in their sector who may be worthy of nomination for an award of excellence. Members can self-nominate if they wish.
- PIAA Pioneer Award – The Pioneer Award is Awarded for 20 plus years’ association (with a high level of achievement) within the Australian Pet Industry, whilst retaining an active role.
- Kevin Parkes Petplan Perpetual Achievement Award – The Kevin Pakes Perpetual Achievement is awarded in recognition of service to and achievement in the Australian Pet Industry over the past 12 months.
- PIAA Retailer of Excellence Award – Awarded in recognition of outstanding retail performance within the industry.
- PIAA Boarder/Doggy Day Carer/Pet Sitter of Excellence Award – Awarded in recognition of outstanding boarding/doggy day care or Pet sitting performance within the industry.
- PIAA Dog Trainer of Excellence Award – Awarded in recognition of outstanding Dog Training performance within the industry.
- PIAA Breeder of Excellence Award – Awarded in recognition of outstanding breeding performance within the industry.
- PIAA Groomer of Excellence Award – Awarded in recognition of outstanding grooming performance within the industry.
- PIAA Pet Services of Excellence Award – Awarded in recognition of outstanding pet service performance within the industry.
- PIAA Manufacturer/Supplier of Excellence Award – Awarded in recognition of outstanding manufacturing or supplying performance within the industry.
Stage 1. These awards follow a nomination process (self or other). Nominations to be accompanied by an overview of achievements.
Stage 2. Nominee to accept nomination and provide answers to sector-relevant questionnaire. Points assigned to answers. Nominees are short listed for stage 3.
Stage 3. Nominees to write a short paper on their achievements and outline why they deserve to be considered for the award. Points awarded. Winner decided by highest point achievement.
Stage 4. Awards presented at 2018 PIAA AusPet Awards ceremony.
Get the PIAA Awards Nomination form here
Other PIAA events
Additionally, the Pet Industry Association runs state and category specific events such as AusGroom and AusBoard. These events are focused at building your business. They are the best opportunity to network with fellow pet industry operators.Events Calendar