Presented by Oster and PIAA, GroomEx 2015 will include an exciting display of the surreal sport of creative dog grooming. This jaw-dropping competition reveals the talents of extreme dog groomers, equipped with colored chalk, hair spray and an overabundance of imagination, as they sculpt their dogs’ fur into works of creativity and weirdness.

This year the event also includes the increasingly popular nail art competition in which dogs nails are transformed into amazing works of art.
Australia’s elite and highly skilled creative dog groomers will transform dogs into pandas, ponies, lions, giraffes and favorite cartoon or video game characters to the amazement of onlookers. Often, the end result is unrecognisable from the dog that first took its place on the grooming table. Last year’s winner Carissa Moffat transformed Sherbert, a white poodle into Sean the Sheep!

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This process is enjoyed by groomer and dog alike, with all products used being safe for the animals. And this shared enjoyment is at the heart of the event.  PIAA Grooming Director Karen Swan explains, “We love bringing new aspects of the dog world to the attention of the public to help them discover the joy that pets bring and to showcase all the different and creative ways people can become involved with them.
Participating in GroomEx has given groomers a sense of pride and achievement which they take back to their salons”, she continues “It also gives them an opportunity to become more artistic via the nail art or Asian trend categories”.
Grooming and Pet Care Sector on the rise
The inspirational designs reflect the entrant’s artistic flare and skills in one of the fastest growing sectors of Australia’s 9 billion dollar pet industry. It is estimated that consumer expenditure on dog grooming has grown from more than $204 million and the number of pet groomers has doubled over the past seven years.
Grooming is becoming more popular as dogs are embraced as valued members of the family, says Mr Fraser, PIAA CEO.   “Owners see the art and value in grooming and want the full treatment for their pet, including bathing, blow drying, styling and even colour dying,” he says.
Pet owners are also demanding a higher standard - not a quick shave-off - and looking for groomers with formal qualifications.
“Many groomers are investing time and money into expanding their knowledge and improving their skills. They are pursuing professional development and participating in grooming competitions, which all contribute to setting higher standards in the grooming industry,” says Mr Fraser.
“The groomers have carefully shaped and dyed the dogs’ coat over a period of several months in preparation for the prestigious event,” says Mr Fraser. “They will have two hours to complete the style and will be judged by their ability to utilise the dogs’ coat as an artist’s canvas for their skill and talent.”
The contest will be judged by the internationally renowned Olga Zabelinskaya. Olga is a Nationally and Internationally Certified Master Groomer, having taken home multiple “Best in Show” and “Best All-Around Groomer” wins, as well as 2 prestigious “Winners Circle Champion” titles. Olga was also awarded a Lynn Carwer Memorial Award “Best All Around Stylist 2009”. Olga was born in Russia where she had a Master Degree in Engineering and finished law school.

The contest, GroomEx, is part of the annual trade-only PetExpo run by the Pet Industry Association of Australia and proudly oreseted by Tower Systems.

What: GroomEx
When: 6-9th October, 2015
Where: Gold Coast Entertainment & Convention Centre, Gold Coast Highway, Broadbeach


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