The Pet Industry Association demands exacting standards from our members to ensure the welfare of animals and promote responsible pet ownership.


AusPet 2018 - Friday October 19 - Trade PLUS Saturday October 20 & Sunday October 21 - Public

AusBoard 2018 - August 20-22 - Mercure Hunter Valley Gardens Resort

AusGroom Grooming Competitions 2018 - Hawkesbury Racecourse - Saturday June 16 & Sunday June 17

Supporting the industry through advocacy

Building better business

What we believe

The Pet Industry Association is the only industry association in Australia created to represent all businesses in the pet industry. Formed in 1979 as the PIJAC, we have evolved into a peak organisation which aims to create an environment of best practice principles and ongoing learning for improved technology and systems in the pet industry. The Pet Industry Association is run by members for its members and offers a voice for all who join by liaising with governments, animal welfare agencies, as well as pet and animal groups nationally and internationally. We are represented on government steering committees, consultation and advisory groups on pet ownership and industry issues around Australia.

To promote, support and represent a sustainable pet industry because we recognise that pets and their welfare are essential for a healthy society.

This ensures our members thrive and our Association continues to represent the majority of the industry.

The PIAA National Code of Practice and Code of Ethics are quality standards for the operation of businesses in the pet industry supply chain. The Code sets standards that exceed current regulatory requirements. Compliance with the code is a mandatory requirement for membership of the PIAA. An Ethics and Complaints Committee adjudicates any complaints against activity deemed in contravention of the code.
PIAA is a member of the Australian Companion Animal Council and is represented on and works with Aquatic committees nationally, including OFMJG and the NSW Ornamental Fish Reference Group, Animal Welfare Advisory Committees in QLD, NSW, NT and the ACT, the Domestic Animal Management Implementation Committee in Victoria and the Dog & Cat Management Board in South Australia. We’ve also worked closely with the governments in QLD, NSW and SA on pet shop codes of practice. PIAA also holds a seat on the NSW Government’s Companion Animals Taskforce.

Latest news

Key changes & improvements to PIAA Grooming Competitions

The role of the PIAA is to defend the industry, so that all of our members can continue to operate at a standard that ensures our long term viability. Ultimately its about ensuring that every Australian continues to have the right and ability to own and enjoy the love of a pet. We as groomers have a key role to play within this.

Grooming Shows are an important part of our sector. They are a chance to showcase our skills, compete and learn from others and to use the recognition of winning to build loyalty and awareness of our expertise amongst our client base. They are also an important way to showcase the training and skills required to be a professional groomer.

As Grooming Director, many of you have shared with me your frustrations, desires and ways to improve the competitions the PIAA currently hosts. At the most recent Board Meeting I have recommended and achieved support for some significant changes.

There are lots of changes affecting grooming competitions in general. The biggest change in recent years has been the rapid increase in privately hosted grooming competitions that are giving our members much welcomed broader access in many states. This is also reducing available competitors for some of the competitions, especially the Royals. Changes in the way the PIAA awarded prizes was also a key frustration, where prize money only went to members. The amount of prize money is also a big frustration as the costs associated with attending shows continues to rise.

The first step is to ‘do less and do it better’.

The initial focus is to get the competitions associated with AusGroom and Groomex right. This means temporarily pulling our support from the Royals this year to refocus the efforts and resources into our two key events. No doubt this will be a disappointment to some and I understand this, but you need to trust me that sometimes we need to take a step backwards to go forwards.

AusGroom which is in just a few weeks. The biggest changes are that prize money is now available to all, regardless of their membership status with the PIAA and a significant increase in prizes is available. As an Association that is funded by our members, I do understand the frustrations associated with non-members who choose not to join, but I have argued the more people competing and improving skills through competitions is an important part of moving our industry forward. On the prize front I will do a separate post, but in short, BlackHawk have come on as a major sponsor to make entry easier by giving away a free 20kg bag of BlackHawk valued at $120 RRP to the first 40 entrants. Plus we have negotiated ongoing support from our loyal sponsors Oster and additional prizes from Aristopet and 3M Vetrap.

The other key focus will be the grooming competitions associated with AusPet, traditionally called Groomex, but will now become simply AusPet Grooming. This year a very significant decision has been made to open this show to the public for 2 of the 3 days, hosted on the Gold Coast. This is fantastic for our competitions as it will give us the opportunity to raise the profile of professional groomers and our industry among pet owners. This is a very large investment on behalf of the PIAA and will take enormous resource to ensure this show is a success for the industry and for us as groomers. I’ll give you more details shortly but I do hope you are as excited about this as I am for our category and will throw your support behind me and the show.

So lots of changes, some disappointments but some very important steps forward to improving our competitions.

Marianne Suckling - PIAA Grooming Director


Lets keep Australia Pet Friendly

Proposed changes to rental legislation in Victoria will open up doors for pet owners and the rest of the nation should follow their lead.

Australian TV vet and author, Dr Chris Brown is a firm advocate for changing the stigma around pets in rentals and strata.

“Australia is a nation of animal lovers, but our pets deserve a place in our homes as well as our hearts! We need a culture change in the way that landlords and strata corporations see our pets – not to ban them by default, but to look at the family and the pet’s individual personality. Pets have such an incredible impact on people’s lives – we can’t lock the renting generation out of the benefits of pet ownership” said Brown.

A new nationwide survey conducted by Mars Petcare Australia, has revealed that more than 4.3 million Australians struggle to find a suitable place to live with their pet. The survey shows that more than three million Aussies aren’t able to keep pets on their properties, and nearly half of all Australians do not know how to apply for a pet from their landlord or strata committee. A staggering 54 per cent of apartment dwellers don’t understand Australia’s regulations and laws about pets or where to find useful information to prepare themselves about this topic.

  • 19 million Australians are not allowed a petwhere they live
  • 82% of Australian pet owners say pets improve their quality of life
  • A further 62% of Australians say that the love of a pet provides emotional benefitsand 56% say that their pet provides mental health benefits.
  • 48% of renters, or apartment dwellers, do not know how to apply for a pet from their landlord or strata
  • Victoria is the first state in Australia to propose legislation changes which will allow pets in rental properties.

Sit, but not Stay – the States who are nailing the doggy door shut: 

 VIC: Proposed legislation to make it easier for tenants to own a pet in rentals
X WA: The state with the highest number of pets being surrendered due to housing rules.
X QLD: Strongest rules reported in the Sunshine State – 10% of Queenslanders want a pet but feel they can’t because of the rules.

“What I’m saying to renters and owners is to have a go. The best way Australians can get their pets approved is to arm themselves with the knowledge and the ready-made forms on the Pet Positives Hub, which will help build a case to take to a landlord and end the cycle of hiding Fido at the neighbour’s each time an inspection comes around,” added Brown.

Educating Australians on how they can go about requesting access for pets in the home, Mars Petcare’s new portal equips the everyday pet lover with the tools and resources they need to ‘Keep Australia Pet Friendly’.

The newly launched online destination includes assets on how to request landlord or strata approval, or for permission to keep a pet on a premise, and how to petition for pet approval.

For more information, please visit 

About Mars Petcare 

Mars Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: A BETTER WORLD FOR PETS. With 75 years of experience, their portfolio of almost 50 brands serves the health and nutrition needs of almost half the world’s pets.

About the Survey 

The survey was conducted by YouGov Galaxy Online Omnibus of 1,050 Australians aged 18 an older and took place between 22-25 March 2018. Age, gender and region quotas were applied to the sample. Following the completion of the interviewing, the data was weighed by age, gender and region to reflect the latest ABS population estimates.

Become a member!

As a member of the nationally recognised industry body for the Australian pet industry, you can make a difference for your business, for your customers and for your industry.

AusPet 2018 Exhibitor Prospectus

Events Sponsorship 2018

General Sponsorship Opportunities 2018

Events Calendar 2018

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Advertise here!

Pet Industry Association members can advertise pet industry job vacancies and place classified adverts on this website, as well as getting discounted rates in the Pet Trade Talk newsletter, and a free listing in the Pet Industry Association directory of members. » More reasons to become a member

Special deals for members

Members get great discounts on a variety of products and services as part of the PIAA Member Benefits program.


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